Search engine optimization, or SEO, is not rocket science, but it is complex and it is an ongoing process that changes almost daily. There is no such thing as a permanent “fix” to magically send you to the top of the rankings for good. But here are some of the basics to look for when optimizing your site for the first time.
Keywords and Search Terms
Before you can start writing the essential text for your pages that will boost your search engine ranking, you have to know which keywords and key phrases to use. This section will help you understand how to find the best keywords to use and how to incorporate them into your site text.
1. The Importance of Keywords and Search Terms
Search terms are the words and phrases that people type into the search forms of search engines. Keywords and key phrases are the words on your site that match these search terms.
Before you do any type of search engine marketing, you have to understand your target audience and know the search terms they are using. Once you know the search terms being used, these can be included in the content of your Web site as keywords and key phrases.
Your keywords and key phrases will also be used if you plan to promote your site with pay per click or keyword based pay per impression advertising.
2. Tools and Services That Will Help You Find Your Best Keywords
Word tracker helps you choose the right Internet marketing keywords that will help your search engine placement and ranking. Use Word tracker for keyword research to learn what keywords and key phrases your customers are using to find the products or services you offer. Provides basic access for free and a much more robust paid version.
Enter a term to find how many searches were performed using it the previous month on Overture. Free to use.
It will help you finding good keywords as per the monthly ranking which shows that a particular keyword is placed at specific ranking as per google.
Hope you understood about Keywords and Their specific terms here, The next coming blog is for Search Engine Optimization to understand this its important that we make a clear picture of keywords and search terms.
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