There are a few things you must avoid (or fix accordingly) when considering to optimize your site for search engine submission. These include the following and more:

Dead Links - As search engines index your entire site by crawling through hypertext links, you must make sure you check for dead links before submitting.

Graphics and Image Maps - Search engines cannot read images, be sure to include Alternative Text tags.
I recently had someone ask me why their site couldn’t get indexed on the search engines. I wasn’t surprised when I looked at their site - 41 pages of pure images only - not a shred of text on the site. That is the worst case scenario of course, but you should keep pages under 64k (max) total graphics and text. Anything else, your losing your search engine food, and the load time is driving away users before the page ever loads.

Frames - Many Search engines aren’t frames compatible. Meta tags and the tags are important in this instance.Only AltaVista, Google, and Northern Light understand frames. If you use frames, make sure that your first content page is search engine friendly, and that it’s linked to the main pages of your site by standard text links. Submit this page to the search engines, not your frameset page

Password protection - Most search engines cannot index content available behind a password-protected page unless you make special arrangement to provide password access.

Dynamic Pages - If your site uses database generated requests or CGI scripts etc, consider submitting pointer pages with the search engines.

SPAMMING - Avoid resubmitting your pages repeatedly to search engines if your site does not get listed in the first few weeks. Allow atleast 6 weeks before resubmission. Continual resubmission (such as those caused by automatic submission software) can cause your site to be penalized.

No Flashing! Nothing drives users away, never to return, like flashing text, or abuse of animated gifs can. That scrolling banner text ranks right up their too.

Ban Those Banner Exchanges! Link Exchange is the great modern Internet myth of our time. I’ve talked to hundreds of people in-the-know about this subject, and the facts are simple - banner exchanges cost you repeat visitors in the short run, the medium run, and the long run. Its like putting a DO NOT ENTER sign with a big skull and crossbones on your front door. Nothing spells Trailer Park like Link Exchange - your left wondering why your hit rate slowly fades away. It is one thing if you are getting paid for it - it is another entirely if you are giving it away.

Cloaking, Door way Pages, Mini sites. It’s all the same. This and some of the tricks mentioned below are considered “SPAMMING” by search engines.

Hiding Text. Padding your page with “hidden” text, using fonts the same color as your background, will prompt search engines not to index those pages.

Tiny Text. Visible text, whose only purpose is to pad the page, will be penalized the same as using hidden text.

Banners and Links. If banners or links are the first things that the search engine spider comes across, it may leave your site and follow the link. Place banners and links to other web sites after your own content, or on a dedicated links page.

Source: http://bill-ray.com/?p=22

Search engine optimization, or SEO, is not rocket science, but it is complex and it is an ongoing process that changes almost daily. There is no such thing as a permanent “fix” to magically send you to the top of the rankings for good. But here are some of the basics to look for when optimizing your site for the first time.

Keywords and Search Terms

Before you can start writing the essential text for your pages that will boost your search engine ranking, you have to know which keywords and key phrases to use. This section will help you understand how to find the best keywords to use and how to incorporate them into your site text.

1. The Importance of Keywords and Search Terms

Search terms are the words and phrases that people type into the search forms of search engines. Keywords and key phrases are the words on your site that match these search terms.

Before you do any type of search engine marketing, you have to understand your target audience and know the search terms they are using. Once you know the search terms being used, these can be included in the content of your Web site as keywords and key phrases.

Your keywords and key phrases will also be used if you plan to promote your site with pay per click or keyword based pay per impression advertising.

2. Tools and Services That Will Help You Find Your Best Keywords

Word Tracker

Word tracker helps you choose the right Internet marketing keywords that will help your search engine placement and ranking. Use Word tracker for keyword research to learn what keywords and key phrases your customers are using to find the products or services you offer. Provides basic access for free and a much more robust paid version.

Overture Search Terms

Enter a term to find how many searches were performed using it the previous month on Overture. Free to use.

Google Adwords

It will help you finding good keywords as per the monthly ranking which shows that a particular keyword is placed at specific ranking as per google.

Hope you understood about Keywords and Their specific terms here, The next coming blog is for Search Engine Optimization to understand this its important that we make a clear picture of keywords and search terms.

With Regards

Imran Khan

Search Engine Optimizer

http://www.searchengineexperts.blogspot.com